you’re not allowed to be sad.
Western societies have drifted as far from sadness and death as possible. Traditionally, the ways to cope with those uneasy feelings were rituals and mythology. In Western society, there’s a mythology too – a myth that consumption helps. This doesn’t solve the fundamental problem – but usually the answer is more consumption. What better solution to getting fat than eating a big pack of cookies?
It’s not hard to break out from this cycle once you realize it’s in place – but then, be prepared to find a replacement. Cutting the overconsumption out means you’ll no longer be shielded – and you’ll have to cope with that somehow.
Of course, I have a recommended reading about that.